Simon Nyeck

Nyeck à reçu son Ph.D en Marketing à l’ESSEC, un Doctorat en Sciences de Gestion à l’université Paris Dauphine. Nyeck est le GloColl Fellow on Participant-Centered Learning de Harvard Business School et l’ITP (International Teacher’s Program), à l’IMD Lausanne. Il a enseigné le Brand Management à l’université de Boconi (Mafed) à Milan, à l’université FUDAN à Shangaï et à l’institut de Empresas de Madrid (IE Business School). Son enseignement et ses intérêts de recherches incluent: l’anthropologie des marques, la gestion des marques de luxe et la sémiologie, la consommation du luxe et le comportement d’achat. Les recherches et les analyses de Simon Nyeck ont été publiées dans Journal of Service Research, The European Retail Digest, European Marketing Academy Conference, American Marketing Association, Sport Marketing Quarterly, Recherches et Applications en Marketing.

Nyeck received his Ph.D. in Marketing from ESSEC Business School, a Doctoral degree from Paris Dauphine University. Nyeck is the GloColl Fellow on Participant-Centered Learning from Harvard Business School and ITP (International Teacher’s Program) Fellow from IMD, Lausanne. He has taught Brand Management at Bocconi University (Mafed) in Milan, FUDAN University in Shanghai and Instituto de Empresas of Madrid. His teaching and research interests include: anthropology of brands, luxury brands management and semiology, luxury consumption and shopping behaviour. Nyeck’s research has been published in Journal of Service Research, The European Retail Digest, European Marketing Academy Conference, American Marketing Association, Sport Marketing Quarterly, Recherches et Applications en Marketing.