Kelebogile MASHIGO

Brand Strategist and Marketing Strategy & Communication, L’Oréal Paris

Kelebogile MASHIGO

Brand Strategist and Marketing Strategy & Communication, L’Oréal Paris

Biography

Kelebogile is an experienced Brand Strategist with extensive experience in Marketing Strategy & Communication, Innovation Development and Channel Activation from her roles across various global organisations. Her speciality is in developing compelling value propositions that engage consumers across different touch points to create consumer loyalty and brand growth.
Her strengths are in identifying relevant consumer trends and insights that can be leveraged to drive brand resonance, and thus creating differentiation and consumer connection.
Kelebogile is passionate about brand development and consumer behaviour in Africa, with particular focus on the luxury industry. With her indepth study of the global luxury experience, her belief is that Africa is the next frontier for growth, with traditional luxury brands focusing on innovation and development, but more importantly for African luxury brands to create a name for themselves in the global luxury industry.

Career Snapshot:

Marketing Executive with 12 years experience, specializing in brand development and strategy in the Fast Moving Consumer Goods (FMCG) industry
Proven track record in consumer understanding and insights, consumer engagement and operational marketing
Knowledge of African consumers, with specific focus in SADC countries
Industry Experience in Food & Beverages, Financial Services, and Beauty Segments
MBA in International Luxury Brand Management at ESSEC

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