Brands like Lemlem have proven that scaling in some corners of the continent is possible. But is it sustainable?
Liya Kebede made her first Lemlem garment in 2007 as a way to give back to Ethiopia, where the successful model was born and raised; a crucial stop before starring in Tom Ford campaigns and walking Miuccia Prada’s runway. She found a group in Addis Ababa, her hometown and the sub-Saharan African country’s largest city, to produce garments handwoven in the traditional technique, with the gauzy white cotton she wore growing up but had since been replaced by more Western-style (and often second-hand Western) garments. Full article from BoF