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Juin

Can You Build a Fashion Business With a Manufacturing Base in Africa?

Brands like Lemlem have proven that scaling in some corners of the continent is possible. But is it sustainable?

Liya Kebede made her first Lemlem garment in 2007 as a way to give back to Ethiopia, where the successful model was born and raised; a crucial stop before starring in Tom Ford campaigns and walking Miuccia Prada’s runway. She found a group in Addis Ababa, her hometown and the sub-Saharan African country’s largest city, to produce garments handwoven in the traditional technique, with the gauzy white cotton she wore growing up but had since been replaced by more Western-style (and often second-hand Western) garments. Full article from BoF

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